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Tokyo, Japan, 10 November 2009: Ricoh has announced the development and release of the GXR interchangeable unit camera system featuring the world's smallest and lightest* digital camera with the ability to change lenses.
The revolutionary GXR is an interchangeable unit camera system in which lenses are changed by using a slide-in mount system to attach camera units to the body. In a world-first design, the lens, image sensor and image processing engine are integrated into the camera units so the body itself does not contain an image sensor.
The GXR represents a further evolution of Ricoh’s award-winning GR Digital and GX compact digital cameras. Like its predecessors, the GXR offers an irresistible combination - the superior image quality and advanced manual control of a SLR, with the pocketability and handling of a compact. With the innovative slide-in mount structure, camera unit changes are as quick and easy as changing a memory card.
Designed to provide true shooting flexibility and outstanding image quality, the GXR provides photographers with the initial choice of two camera units – the first, an acclaimed GR prime lens coupled with a 12 megapixel APS-C size CMOS sensor and GR Engine III, ideal for portrait and macro photography; the second, a 3x wide-angle zoom RICOH lens matched with a high performance 10 megapixel CCD sensor and Smooth Imaging Engine IV, perfect for a diverse range of scenes including wide landscapes and snap shooting. A third camera unit featuring a high magnification zoom telephoto lens will be released in early 2010.
Like lenses, image sensors have their own strengths and a wide variety of creative characteristics that relate to their size and type. Therefore the main benefit of this design is greater power of expression with each lens finely tuned to its respective sensor and image processing engine. This unique structure also makes it inherently difficult for dirt and dust to enter the camera and impact sensor performance – a common problem encountered by DSLR camera users.
Concealing infinite possibilities and a host of advanced features in its small body, the GXR pioneers a new realm of photography.
Available from early December 2009, the GXR will be sold exclusively through the Ricoh Pro G Dealer Network. A select few stores will feature a ‘touch and try’ area, providing customers with the opportunity to complete a hands-on review and pre-order prior to the worldwide release. For store locations and other customer enquiries contact Ricoh’s Australian distributor, Tasco on 02 9938 3244 or visit www.tasco.com.au
Price guide – indicative only (please see media note for further advice)
GXR camera body AU$600 + GST
GR Lens camera unit AU$1100 + GST
RICOH Lens camera unit AU$600 + GST
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