Developing the Concept

Product: GX200
Planning
Broader Shooting Range and Greater  Freedom of Use
The GX200 was launched as a high performance, compact digital camera that operates like an SLR camera, but is yet compact. We inquired about the planning concepts to find out why there are high expectations of professionals using it as a tool. (Posted on: August 20, 2008)
Design: I (Hardware)
How does the hardware support high picture quality and functional sophistication?
The GX200 pursues an expanded photographic range and a high level of freedom in picture-taking. We talked about development points with design staff to find out how the hardware supports that. (Posted on: September 3, 2008)
Design: II (Software)
How has software development achieved high picture quality and ease of use?
It's been about 2 months since its launch, but users everywhere are lauding the GX200 for its "high picture quality and a plethora of settings that customize shooting to personal tastes and styles." We took a look at software development that enabled these features and performances. (Posted on September 17, 2008)